Sunday, October 19, 2025

Why Do Values Motivate?

 

In many areas of life, values may seem… valueless. At least, that’s how I used to think.

Many years ago, Brahma Kumaris launched an initiative about values. One of its strongest supporters was Colombian, who invited BK to Manizales, where there was an educational project in need of deeper input on values. I went there, gave a few lectures and soon after, a local company hired me to work with their employees on values.

The long story short? When I began translating the abstract, intangible language of values into terms a corporate professional could grasp, I discovered the real value of values.

Values form the background of any action. They guide decisions and, above all, they motivate. In fact, values are natural motivators. We tend to do things aligned with our values effortlessly, without the need for external rewards or pressures.

You can see this clearly in vocational professions - doctors, nurses, police officers, members of the clergy. They perform under pressure and in the harshest conditions because their values are fully aligned with their work. That alignment is what we call vocation.

Now, maybe your present job is not really part of your vocation, but I am sure there are many areas in your life in which the alignment between actions and values take place. I am sure you can see the motivation whenever you have to do something related to that.

So, do you need a dose of motivation right now at some parts of your life? Look at your own values, align them with what you’re doing, and you’ll discover the lightness and joy of acting from the heart.

 

This is a post in a series about motivation - starting from within.

 

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