Productivity does not mean to work more...

At times of crisis this formula is common: work more!

However, productivity is not measure by quantity, but by the quality of that quantity. For instance, if work ten hours and are able to produce the equivalent of US$ 1,000, you are still less productive than if you would work 5 hours and you would be able to produce the equivalent of US$ 550.

During a crisis period, it is very difficult to focus on quality: people don’t study more, they don’t take care of their health more and they have worries in their minds all the time. And yet, it is during a crisis period you should study more, take care of your health more than ever and never, I repeat, never worry – because you need all that energy to be used on coming out of that same crisis.

The same rule applies to all phases of change: quality, instead of quantity. It implies a very strict discipline over one’s mind, a clear vision of the future and a deep leadership.

The belief behind it is that by investing in quality, quantity eventually will come, your investment – any resource you apply to it – will pay off and you will be able to reinvest. If you invest in quantity, your investment eventually will wear off.

So, if you are working too much the suggestion is to look for those skills you already have that can give you a better quality in return. Invest any energy you have on those and see how they grow. Eventually, they will give you the quantity you need for less time of effort.