Sunday, February 18, 2024

What is the meaning of reputation at times of social media?

There was a time that people used to be concerned about their reputation in certain occasions such as a job interview, choosing someone to get married or investments.

Reputation is a powerful indicator, which is subjective, but it creates a reference for a boss to hire you, for you to plan your wedding with a certain person and a family investment for the future of their children.

However, something happened in human History, a breakthrough of major proportions in terms of how we live in a society: the social network.

So, let’s suppose you are trying to get a job; one of the things your boss may do is check your posts and have a general idea of who you are. Even though they are unrelated to your actual work, it will be those posts – your little dog, your mother falling from a chair, a dance, etc. – that could define if you will get it or not. When your boss meets you for the interview, he has already an image of who you are. Your reputation.

Same can apply for marrying or investments, reputation is being created by thousands of tiny posts, many of which were not made with that intention.

Reputation then changes its form and shape. People trust each other not because they know each other, but they have explored what the other person has posted and they believe that is their reality.

Beforehand reputation was subjective, but now…

A probable warning to anyone is to be careful on what they post, it could become a (bad) brick on the creation of your reputation…

Another way is to be more aware that the social network has become your portrait, so be consistent while posting, show the best of yourself, celebrate life and enjoy this marvelous tool we humans have created.

Remember: you are being watched. Smile!

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