There was a time that people used to be concerned about their reputation in certain occasions such as a job interview, choosing someone to get married or investments.
Reputation is
a powerful indicator, which is subjective, but it creates a reference for a
boss to hire you, for you to plan your wedding with a certain person and a
family investment for the future of their children.
However,
something happened in human History, a breakthrough of major proportions in
terms of how we live in a society: the social network.
So, let’s
suppose you are trying to get a job; one of the things your boss may do is
check your posts and have a general idea of who you are. Even though they are
unrelated to your actual work, it will be those posts – your little dog, your
mother falling from a chair, a dance, etc. – that could define if you will get
it or not. When your boss meets you for the interview, he has already an image
of who you are. Your reputation.
Same can
apply for marrying or investments, reputation is being created by thousands of
tiny posts, many of which were not made with that intention.
Reputation then
changes its form and shape. People trust each other not because they know each
other, but they have explored what the other person has posted and they believe
that is their reality.
Beforehand reputation
was subjective, but now…
A probable
warning to anyone is to be careful on what they post, it could become a (bad)
brick on the creation of your reputation…
Another way
is to be more aware that the social network has become your portrait, so be consistent
while posting, show the best of yourself, celebrate life and enjoy this
marvelous tool we humans have created.
Remember:
you are being watched. Smile!
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