Branding, ¿to be o not to be?

When I took the decision to leave a successful career at the moment in IT and brave myself in a world I used to call in a generic way as "consulting", I had many ideas and dreams.

One thing I used to think was that I could do whatever I wanted and what I was offering were not "products" or "tools", but a serious work to help people to change and to become better human beings. In my mind, by taking the decision of career change, it was clear for me that if someone is a better human being, he/she will be a better boss, employee, mother or father.

Years passed by and life made me change many of my ideas and dreams. For finantial reasons, I started to work in a different way, and I have learnt to use words like "tools" too. After all, a few organisations in the world invest in making people "better human beings".

Even though, with all the effort to adapt myself, I saw my own work fading away before my eyes. No illusions here, I know physicially there are also reasons, mainly that I am pretty bad in marketing. Yes, I don't know how to "sell myself", another idea I did not want to use. All my professional projects emerge as something almost magic, divine and it seems God finds me a grown up now, so that I can get things by myself.

However, during the adaptation process, I've noticed that each time I had to work in something that was pushed into me and it didn't please me, ideas which were not mine, I have learnt. Yes, I've learnt many things, even to remove the quotation marks from tools and live with them, fearlessly.

I have learnt I can keep my dream to help people to improve and at the same time, give them practical things for their day-to-day lives.

I have learnt if I want to reach thousands of people, I must change my perspective, without changing the original dream.

It has been a long learning! Probably the longest MBA course and the most expensive one, with many ups and downs and threatens to my self-esteem. But I feel, inside, now I am getting into another course for I am not going to stop to learn. I feel my former course certificate is about to arrive, at any moment.

A friend of mine suggested me to "make my branding", so that I could understand what I can really offer which is unique in the market. I feel that by doing this "branding" process, this helped me a lot to resume my dreams into the reality I live, even to make other dreams to emerge.

So that I take advantage of this space to introduce a bit of what I will do from now on.

Yes, definitely I am in another course... I look forward to count with you in this new stage of my life, and count with me in this new stage of your life.

A big hug, from my heart.

My branding:

I exist  to enable the best from you to make History.

As a person, I deliver

• CREATIVITY
• SPIRITUALITY
• TRUST
• CONFIDENTIALITY
• DEDICATION
• PERSEVERANCE
• CONTINUOUS LEARNING

As a professional, I make use of

• COACHING

• It is fundamental for me to help you to find out the magic you have within yourself, in your team and your organisation.

• CONSULTING

• With a different perspective, I help your organisation to set itself in the globalisation process, increase effectiveness by having more committed individuals and to become a leading edge school for leaders who are able to solve and face modern challenges.

• AUTHOR

• Through text and images, I want to share my experiences and transmit learning, so that these can be used by individuals and organizations during their transformation process.